Alan Burt

ABO, COPE

A passionate advocate for blue light awareness with more than 10 years in the optical industry, Alan Burt has dedicated the past five years educating audiences nationwide about blue light science, sources, and effects. As Director of Lens Enhancements for VSP Optics Group, Alan is primarily focused on developing ophthalmic products that help defend against blue light and digital eye strain.

Denise M. Capretta

COMT, LDO, ABOC, NCLEC

Named one of Vision Monday’s “Most Influential Women in Optical” in 2012, Denise Capretta has been nationally recognized throughout her 40-year career as a certified ophthalmic medical technologist, and licensed spectacle and contact lens specialist, Denise currently works as Technical Marketing and Education Manager for VSP Optics Group, and Adjunct Faculty Tri-C Ophthalmic Dispensing Program at Cuyahoga Community College.  

Mark Mattison-Shupnick

BA, ABOM

Mark Mattison is education director for 20/20 Magazine as part of Jobson Medical Information LLC. With over 45 years in the optical industry, Mark teaches classes on behalf of company, trade and professional organizations, writes and produces educational coursework, and participates in product development projects and technical marketing for lenses, sunwear and new digital lens products. Mark is a Master Optician, as certified by the American Board of Opticianry, has been appointed to the Opticianry Hall of Fame and is the recipient of the Beverly Myers Award for Education from the National Academy of Opticianry. 

Sara Cummings

Content Marketing Expert, VSP

Sara Cummings is a content marketing expert for VSP Global. Sara leads strategy for My Marketing Team, a Premier Program benefit that gives doctors resources to help them market their practice and services to current and potential patients. 

Jeff Haukaas

Business Consultant, VSP

Working directly with hundreds of small business owners in the optical space has provided Jeff Haukaas with a unique perspective to evaluate business practices and implement strategic growth programs. With a background in sales and marketing Jeff has developed new product releases, online training programs and sales tools for many of the industry’s top lens and frame suppliers. As a Business Consultant for VSP Optics Group, Jeff currently educates doctors and staff members about leveraging these programs and other practice impactful management techniques.

Dianne Samuel, ABOC

Brand Business Consultant, VSP Optics Group

Dianne Samuel got her professional start as a dispensing optician in 1986.  She successfully managed and grew a multi-location independent optometry practice for 16 years, as well as representing Safilo USA as an Inventory Consultant for 8 years.  Dianne brings a wealth of industry expertise to her current role at VSP, providing product training as well as consultative services in profitability and dispensary management for eyecare practices.  Ms. Samuel has long been an advocate for the success of independent eyecare professionals everywhere, speaking and training on a regional and national level. She is passionate about accessible education at all skill levels for opticianry, instilling professional pride, and providing a stellar patient experience.